Recycled Content

PPWR: what changes from 12 August 2026 for packaging (and who really wins)

For thirty years, the same package could be compliant in Milan and illegal just across the border. From 12 August 2026 that era ends: the PPWR — Regulation (EU) 2025/40 on packaging and packaging waste — starts to apply. For anyone who converts plastic, this isn’t a headline to file away: it’s the clearest signal yet of […]

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Why European Plastic Recyclers Are Under Pressure in 2026?

The Packaging and Packaging Waste Regulation 2025/40 (PPWR) entered into force on 11 February 2025 and will generally apply from 12 August 2026. The Regulation:  includes packaging waste management and prevention measures covers all packaging and packaging waste, regardless of material or origin sets requirements for manufacturing, composition, and reusable or recoverable nature of all packaging placed on the EU […]

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Why the EU Packaging and Packaging Waste Regulation really matters?

EU Packaging and Packaging Waste Regulation The European packaging industry is entering a new era. With the introduction of the Packaging and Packaging Waste Regulation (PPWR), sustainability is no longer simply a competitive advantage or a branding opportunity, it is becoming a structural requirement for every company operating within the packaging and plastics value chain. The regulation […]

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