PPWR: what changes from 12 August 2026 for packaging (and who really wins)

PPWR: what changes from 12 August 2026 for packaging (and who really wins)

For thirty years, the same package could be compliant in Milan and illegal just across the border. From 12 August 2026 that era ends: the PPWR — Regulation (EU) 2025/40 on packaging and packaging waste — starts to apply. For anyone who converts plastic, this isn’t a headline to file away: it’s the clearest signal yet of […]

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PRSE 2026: Innovation, Market Pressure and the Future of Plastics Recycling in Europe

PRSE 2026: Innovation, Market Pressure and the Future of Plastics Recycling in Europe

PRSE 2026: 10th anniversary The 10th edition of PRSE 2026 has officially come to a close in Amsterdam, confirming once again its role as the leading European platform for the plastics recycling industry. Held on MAY,5th-6th  at the RAI Amsterdam, PRSE 2026 gathered the entire recycling value chain under one roof: recyclers, machinery manufacturers, packaging producers, […]

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Which regulation must companies comply with regarding the use of recycled plastics in production?

Which regulation must companies comply with regarding the use of recycled plastics in production?

Regulation (EU) 2025/40 (PPWR) Regulation (EU) 2025/40 (PPWR) establishes mandatory minimum percentages of recycled plastics material in plastic packaging, varying according to packaging type, with the goal of achieving higher percentages by 2030. The regulation entered into force on 11 February 2025 and will apply from 12 August 2026. It will cover all types of […]

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Is sustainability becoming as important as the core business?

Is sustainability becoming as important as the core business?

When sustainability transforms from a “value add” to a “business driver” “Sustainability strategies and core business strategies are converging, with companies increasingly seeing sustainability factors as integral to the company’s long-term value creation.” — Morgan Stanley, Sustainable Signals report The paradigm shift In recent years, we have witnessed an evolution that goes beyond simply “doing […]

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